Hi, I'm Ujjawal Kumar Das, Content Strategist Building Growth Systems

With 4+ years in content and social growth, I build full-funnel short-form systems for YouTube and Instagram — helping brands and creators move past scattered posts into pipelines that compound.

1.9MViews in 28 days on CapMint Daily
12.4%Average CTR, 3–6× the benchmark
10.4KSubscribers gained on CapMint
14.5KOrganic followers, zero ad spend
791Editors in the atova.club community
4+Years building content systems

Case Studies

The case studies.

Four builds, four different rooms — a channel network, an agency roster, a media studio and a personal page grown from zero. Click any of them to open the details.

01 / CapMint / Senior Video Editor

Two channels,
one growth engine.

I plan, structure and package content for CapMint Daily and CapMint Investing — two YouTube channels under CapMint, where I work as senior video editor. Same hook-first system, applied to Indian brand and Gen Z culture stories on one channel, and markets and personal finance on the other.

1.9Mviews tracked in 28 days on CapMint Daily
12.4%average CTR — 3–6× YouTube's typical benchmark
10.4Ksubscribers gained in the same window
2channels, one content system behind both

02 / The Clips Agency / Video Editor

Packaging built
to convert.

A year on a Dubai agency roster, cutting for dentists, real estate agents, founders and personal brands. Every client wanted a different thing on the surface and the same thing underneath: vertical content packaged to bring in leads, not just views. The edit served the offer rather than the other way round.

4client verticals — dentists, real estate, founders, personal brands
12months on the roster, Jun 2024 to Jun 2025
Dubaiagency run remotely from Bengaluru
Verticalthe format the entire roster was built on

03 / YaaS.Media / Video Editor

Structure first,
always.

YouTube as a Service put me in front of brands that had nothing in common — Zoho Builders Central, Zerodha Rainmatter, Livspace, a Farah Khan home tour. Short form one week, long form the next. What carried across all of it was structure: decide the shape of the story before touching a single cut.

4brands cut across formats, Zoho to Zerodha
2formats held to one structural approach
9months in the studio, Sep 2023 to May 2024
0templates reused between brands

04 / Personal Brand / @kumarrujjawal

Built solo, as proof
the system works.

Everything I sell to clients gets tested here first. @kumarrujjawal is 14.5K organic followers with no paid promotion behind any of it — ideation, edit, packaging and posting all mine. The same instinct built atova.club into a 791-editor community on nothing but Instagram and a WhatsApp group.

14.5Korganic followers, no paid promotion
100%self-produced, ideation through posting
0spent on ads to get there
791editors in atova.club, grown the same way

Portfolio

A few cuts, straight from the timeline.

Short-form, long-form and podcast content I've strategized and produced. The full library lives on ujjawalkumar.carrd.co.

Want the whole reel? Every project I've shipped is hosted on ujjawalkumar.carrd.co — short-form, long-form, podcasts and thumbnails, all in one place.

Visit ujjawalkumar.carrd.co ↗

Experience

Where I've worked.

Nov 2025 — Now

Senior Video Editor

CapMint · Bengaluru

Own the full content pipeline across two YouTube channels — planning, packaging, production and brand consistency — from pre-production through to publish.

Jun 2024 — Jun 2025

Video Editor

The Clips Agency · Dubai, UAE

Planned and packaged short and long-form content for dentists, real estate agents, agency founders and personal brands. Improved retention and supported client lead generation.

Sep 2023 — May 2024

Video Editor

YaaS: YouTube as a Service · Bengaluru

Worked on content for Zoho's Builders Central, Zerodha's Rainmatter and Livspace. Contributed to Farah Khan's Home Tour and collaborated across multiple high-profile channels.

Jul 2022 — Oct 2022

Video Editor

Propanda · Remote

Created YouTube thumbnails and reel covers for finance-focused creators, keeping brand consistency and platform-specific packaging front and center.

May 2022 — Oct 2022

Graphic Designer

Team 121 Creators · Remote

Designed high-converting YouTube thumbnails focused on visual storytelling, CTR optimization and audience engagement.

About

I help brands and creators think past the single post — to the system that keeps an audience coming back, and the packaging that gets them to click in the first place.

I'm Ujjawal Kumar Das, a content strategist and social media growth specialist based in India, working worldwide. I started in the edit bay in 2021, and four-plus years in, that hands-on production background is exactly what makes the strategy work — I know what's actually achievable in the timeline, not just what looks good on a slide.

Today that means owning the content pipeline for CapMint's two YouTube channels, ongoing strategy work with The Clips Agency and YaaS.Media, and a community I built myself at atova.club — now 791 editors strong, grown with zero ad spend. My own page, @kumarrujjawal, is where I test every format before it goes to a client: 14.5K followers, entirely organic.

Every content system I build runs through the same lens: strategy first, execution second. Hooks and retention data shape the plan; Premiere Pro, After Effects, Photoshop and Midjourney shape the output; ChatGPT and automation are woven in wherever they earn their place — never a replacement for instinct built from doing this daily.

Read more on LinkedIn →
4+years building content systems since 2021
791member community built from zero at atova.club
14.5Korganic followers on my own creator page

Now Building

Two things I'm building on the side.

Outside of client work, I'm putting the same strategy-first thinking into two products of my own.

01 · Product

parakhna.com

"The right device for your degree. One answer." A device recommendation platform for Indian students — a 60-second, 7-question quiz that matches students to the right laptop, desktop or tablet from a curated list of ~45 genuinely viable options.

No signup, no sponsored picks, fully transparent about commissions — content and product strategy applied to a real buying decision.

Content strategyProductStudent audience
Visit parakhna.com ↗

02 · Community

atova.club

"Building one of India's strongest communities for passionate video editors." A home base for Indian editors — tutorials, gear comparisons, storytelling breakdowns and editor culture on Instagram, feeding a WhatsApp group where the real conversations happen.

Grown to 791 followers with zero ad spend — the same community-building playbook I bring to client accounts.

Community growthInstagram791 members
Visit atova.club ↗

What People Say

Kind words from clients.

A few notes from people I've worked with.

"Ujjawal Kumar Das is honestly a great editor to work with. He has a really strong sense of design and storytelling, and you can see that care in every frame he edits. Super reliable, easy to collaborate with, and always brings thoughtful creative inputs. Any team would be lucky to have him."

Faheem SyedCreative Director, The Clips Agency

"Great brother, I saw so many people do many over stuff edits either human brain was evolve to visualise things that never can happen in real world still people do so much of over edits, I saw so many people in my office, Superb man."

Yash RajpurohitVideo Editor

"Bhai crazy work, always keep up the good work!"

Ashmit ShahiFounder, Easeus Media

FAQ

Questions people ask before we work together.

Everything I usually get asked before a project kicks off.

I work across both strategy and execution, but my strength is connecting the two.

I can help with content strategy, content pillars, ideation, formats, audience positioning, YouTube strategy, and content planning — and I also understand the execution side deeply because I've personally handled scripting, editing, motion design, production, publishing, and performance analysis.

So I don't just create a strategy and hand it off. I understand how to turn that strategy into content that actually gets produced and published.

Yes. I've worked on content systems where I've been involved from ideation and planning to production, editing, publishing, and performance analysis.

I've also managed content teams — including coordinating editors, reviewing scripts, analyzing YouTube performance, planning content, and managing the end-to-end production pipeline.

My approach is to build a system where content isn't dependent on one person constantly figuring out what to post next.

My strongest platform is YouTube, especially long-form and short-form video.

I also work with Instagram/Reels and other short-form platforms, and I understand how to adapt the same core idea into different formats rather than simply reposting the exact same content everywhere.

I've personally built an audience on Instagram as well, so I understand the creator side of content in addition to the brand/business side.

Yes — this is actually one of the areas I'm most interested in.

I'd start by understanding the brand, target audience, positioning, business objective, and competitive landscape. From there, I'd build:

  • Content pillars
  • Audience/content buckets
  • Content formats
  • Ideation system
  • Content calendar
  • Production workflow
  • Scripting guidelines
  • Editing/visual guidelines
  • Distribution strategy
  • Performance tracking system

The goal isn't just to create 10 good posts. It's to create a repeatable system that can consistently produce good content.

Yes. I've worked with creators and agencies, and I'm open to working with clients globally.

I've also worked across different content styles and industries, so I'm comfortable adapting to different audiences, brand voices, and creative requirements.

I generally prefer to price based on scope and the value of the work, rather than simply charging per video. For example, there's a big difference between:

  • Execution: Editing 20 short-form videos.
  • Content management: Ideation + scripting + production + editing + publishing + analytics.
  • Strategy: Building the entire content system, positioning, content pillars, formats, and growth strategy.

So I'd first understand the scope, number of platforms, content volume, level of involvement, and business goals, and then propose a package accordingly.

The easiest way is to have a short conversation about what you're trying to achieve with content, where you are currently, and what's not working.

From there, I can identify where I can add the most value — whether that's content strategy, building the system, managing production, or executing the content itself.

If it makes sense, we can then define the scope, deliverables, timeline, and pricing.